I was approached by Accorded to work on a set of illustrations for their website, and marketing landing pages. Together with the art director and members of the product team, we were able to translate their previously disconnected illustrations and iconography into a new set of standards for their brand. My background and technology startups, specifically my time as an operations professional at a health insurance company was a huge asset in translating some of the more jargon-y information into graphics that could resonate with a wider set of consumers.
Client: Accorded
Art Direction: Ada Shaviv
Accorded is an actuarial intelligence company with a mission to build a frictionless, sustainable value-based contracting ecosystem. Until now, value-based contracting has been too complex and costly for most organizations to operationalize. The Accorded Platform simplifies and scales value-based contracting with tools to empower companies at any stage of their value-based care journey to forecast, contract around, and validate the financial value of care.
Spot Illustrations
Client Provided copy:MADE FOR INNOVATIVE CARE MODELS
At Accorded, we embrace the diversity of innovative clinical models, avoiding the imposition of rigid standard definitions. Leveraging our deep actuarial and risk-contracting experience, we adeptly navigate the intricacies of a vast range of specialty conditions and novel care models.
Client Provided copy:FASTER FUNCTIONAL INSIGHTS FOR YOUR TEAM
Dread going back to your actuarial consultant for yet another revision? From our off-the-shelf commercial and Medicare data to your own population data sources, insights for different business needs are fully customizable and configurable so you can more quickly take action.
The client provided art direction was:PROVIDER: depict healthcare provider landscape, focusing on specialty care and digital health (L)
PAYER: keep it abstract and depict health plans, focusing on their priorities - understanding claims, data, and spend (R)
Client Provided copy:DEDICATED ACTUARIAL SUPPORT LAYER
Think of Accorded as an extension of your team – fully integrated actuarial expertise, vclaims data & IT infrastructure, and contracting guidance that you can lean on to enhance your commercial success.
